Pet Health Australia debuted as a new magazine packed with tips, tricks and articles for getting the most out of a pet’s life, enabling them to be as healthy as you are.
The magazine, produced by The Royals for Australian natural pet food company Real Pet Food’s Ivory Coat brand, builds on the agency’s strategy of showcasing the benefits of diet for pets in a way that owners can be identified. It is the continuation of Ivory Coat’s integrated campaign, “For pets as healthy as you”, launched in May.
Connie MacLulich, brand manager for the Royal Pet Food Company, said: “Pet Health is the perfect summary of Ivory Coat’s mission to provide better nutrition and a healthier lifestyle for Australia’s pets. The Royals have made a phenomenal job creating an entire magazine from scratch in what is a bold new phase for the Ivory Coat brand, we couldn’t be happier with the end result.”
All content for the 64-page pet lifestyle magazine was written, produced, photographed and designed by The Royals content engineering studio, the independent agency’s content arm, in association with pet care experts. pets from Real Pet Food.
With a print run of 10,000 and articles including the golden rules of pet exercise, what to ask your vet, and entering the world of pet tech with the latest technology from Petaverse, Pet Health magazine is distributed through from select specialty retailers and this month’s Dog magazine. Lovers show.
Pet Health is also available for digital download on the Ivory Coat website, making it easier than ever to ensure your pet is as healthy as you are.
While more editions will be printed in the coming months, the first edition focuses on keeping your pet fit and healthy with an in-depth look at diets and nutrients needed and the top exercises for an active life with a groomer. specialized. intensity training program
Royals executive creative director Sebastian Vizor said: “Ivory Coat has gone to great lengths to ensure their food is naturally nutritious with all the ingredients to boost health and wellness. But we found that people didn’t appreciate what that really means. With humans, many sources of information support the health of men and women. Surprisingly, however, none specifically expressed the benefits of our furry friends leading a healthy and active lifestyle, and thus the first publication on the welfare of pets.
Client: Royal Pet Food Company
Brand: Ivory Coat
Brand Manager, Real Pet Food Company: Connie MacLulich
Agency: The Royals
Printer: Special T
Photographer: Chloe Lambert