Ea Says Single Player Important To Them

EA says a player is “important” to them

USA

A few weeks ago, EA made some unfortunate headlines when the company’s social media account tweeted a joke that apparently put down people who only like single-player games.

The reaction was swift and harsh, not only from the public but also from game developers, including some of EA’s own employees. During a recent earnings call this week, EA CEO Andrew Wilson assured investors that single-player games remain a significant part of the company’s output.

When asked how single-player games fit into the company’s portfolio, he said:

“If we think about single player games, we think that’s a very, very important part of the overall portfolio that we offer to fulfill those core motivations.

The way we plan it over time is just to look at our community, and see how they spend their time, and see where the motivations may or may not be met. And we’ll be looking to complement that with the addition of new online games, new multiplayer games and new single player games.”

EA CFO Chris Suh followed up with a more sobering statement, noting that live services make up the majority of EA’s total business, and thus easily the long-term priority:

“If we think about the impact of the model and the financial impact of it, I think the first thing we always have to take into account is that live services still comprise, in the last 12 months, more than 70% of our business, and that It has been a proven, very reliable and highly recurring revenue stream, and that will continue to be the predominant driver in our P&L. [profit and loss] pulmonary term.

Second, we’ve talked a lot about the areas of investment that we’re making, both on the live service and on some of the singles.[-player] title releases you’ve seen. And so, over time, we will continue to invest, our long-term growth will continue to invest in the continued stable performance of our live service business, and there will be some changes along the way.”

EA has grown primarily over the past decade and a half by doubling down on live multiplayer games and monetization methods (microtransactions, loot boxes, tons of DLC) that have been profitable and at times controversial.

At the same time, they have moved away from single-player titles despite the fact that many of the studio’s most acclaimed works are such games, including “Mass Effect,” “Dead Space,” “Dragon Age,” “Crysis ” and ” Mirror’s Edge” along with titles like “Titanfall 2” and “Jedi: Fallen Order”.

Of course, not every EA multiplayer or live service title has been a hit. Copies of the 2019 high-profile multiplayer game flop “Anthem” were recently seen for sale for a penny each with a Reddit user posting videos of themselves using copies of the game as coasters.

Source: VGC, IGN

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